Turin, 4 Nov. (LaPresse) – Turin is decked out in blue and is preparing to welcome the eight leading figures of world tennis. To mark the Nitto ATP Finals, here is the court that will serve as the stage for the clash between the world’s top eight players: a space where every line, every surface and every detail come together to create an experience that goes beyond the game. ” A project strongly championed by the Government, organised by Sport e Salute, in collaboration with the Italian Tennis and Padel Federation (FITP) and the ATP, to bring top-flight tennis ever closer to the city and its people. Blue is not merely a colour choice, but the symbol of a vision. It runs along the lines, brightens the spaces, enhances the surfaces and accompanies every detail of a project designed to shape a recognisable experience. Nothing is left to chance: every element contributes to creating a visual narrative that connects top-flight tennis with the city hosting it – as stated in a press release – This is the direction set out by Sport e Salute, together with the FITP: not merely bringing a major event to a city, but making the city itself part of the event. Because the ATP Finals do not begin merely with the first serve nor end with the final point. They live on in the spaces, the people, the emotions and in sport’s ability to forge new connections.” Turin “thus becomes a widespread stage, where tennis meets urban identity and the colour blue sketches out new perspectives. The court is the heart of the spectacle, but the experience extends far beyond its lines: because when great sport meets the city, it is not just an event that arrives, but a new energy that takes shape”, concludes Sport e Salute.
ATP Finals: a new venue for the eight ‘masters’ – Turin is decked out in blue
Turin, 4 Nov. (LaPresse) – Turin is decked out in blue and is preparing to welcome the eight leading figures of world tennis. To mark the Nitto ATP Finals, here is the court that will serve as the stage for the clash between the world’s top eight players: a space where every line, every surface and every detail come together to create an experience that goes beyond the game. ” A project strongly championed by the Government, organised by Sport e Salute, in collaboration with the Italian Tennis and Padel Federation (FITP) and the ATP, to bring top-flight tennis ever closer to the city and its people. Blue is not merely a colour choice, but the symbol of a vision. It runs along the lines, brightens the spaces, enhances the surfaces and accompanies every detail of a project designed to shape a recognisable experience. Nothing is left to chance: every element contributes to creating a visual narrative that connects top-flight tennis with the city hosting it – as stated in a press release – This is the direction set out by Sport e Salute, together with the FITP: not merely bringing a major event to a city, but making the city itself part of the event. Because the ATP Finals do not begin merely with the first serve nor end with the final point. They live on in the spaces, the people, the emotions and in sport’s ability to forge new connections.” Turin “thus becomes a widespread stage, where tennis meets urban identity and the colour blue sketches out new perspectives. The court is the heart of the spectacle, but the experience extends far beyond its lines: because when great sport meets the city, it is not just an event that arrives, but a new energy that takes shape”, concludes Sport e Salute.