Milan, 14 August (LaPresse) – The Ferrero Group has signed an agreement to acquire Purely Elizabeth, “a fast-growing modern wellness brand and a leading company in the health food sector based in the United States”. The acquisition, according to a statement, “further strengthens Ferrero’s presence on the American breakfast table thanks to the addition of Purely Elizabeth to its portfolio. Following the completion of the transaction, Ferrero intends to support Purely Elizabeth’s next phase of growth through continuous product innovation, the strengthening of operational capabilities and the expansion of distribution, helping the brand to reach a wider audience whilst preserving its distinctive identity and commitment to quality”. Founded in 2009 and headquartered in Boulder, Colorado, “Purely Elizabeth has more than doubled its turnover over the last two years, driven by its innovative portfolio of muesli, oat flakes and cereals, and has more recently expanded into the rapidly growing protein segment”. The brand has established “a leading position and helped shape consumers’ ever-evolving expectations regarding breakfast and wellbeing, being the first to introduce premium, refined-taste products containing ingredients such as oats, whole grains, nuts and seeds”. “Purely Elizabeth, with its outstanding portfolio of high-quality and tasty products, is an excellent addition to Ferrero. With this transaction, Ferrero consolidates its recent acquisition of WK Kellogg Co, strengthening both its presence in the US breakfast market and its position in the health food segment,” commented Giovanni Ferrero, Chairman of Ferrero International, the holding company of the Ferrero Group.
Ferrero acquires Purely Elizabeth and expands into the US
Milan, 14 August (LaPresse) – The Ferrero Group has signed an agreement to acquire Purely Elizabeth, “a fast-growing modern wellness brand and a leading company in the health food sector based in the United States”. The acquisition, according to a statement, “further strengthens Ferrero’s presence on the American breakfast table thanks to the addition of Purely Elizabeth to its portfolio. Following the completion of the transaction, Ferrero intends to support Purely Elizabeth’s next phase of growth through continuous product innovation, the strengthening of operational capabilities and the expansion of distribution, helping the brand to reach a wider audience whilst preserving its distinctive identity and commitment to quality”. Founded in 2009 and headquartered in Boulder, Colorado, “Purely Elizabeth has more than doubled its turnover over the last two years, driven by its innovative portfolio of muesli, oat flakes and cereals, and has more recently expanded into the rapidly growing protein segment”. The brand has established “a leading position and helped shape consumers’ ever-evolving expectations regarding breakfast and wellbeing, being the first to introduce premium, refined-taste products containing ingredients such as oats, whole grains, nuts and seeds”. “Purely Elizabeth, with its outstanding portfolio of high-quality and tasty products, is an excellent addition to Ferrero. With this transaction, Ferrero consolidates its recent acquisition of WK Kellogg Co, strengthening both its presence in the US breakfast market and its position in the health food segment,” commented Giovanni Ferrero, Chairman of Ferrero International, the holding company of the Ferrero Group.