Sanremo (Imperia), 1 March (LaPresse) – The 2026 Sanremo Festival is worth 72 million euros in advertising revenue for Rai this year, up more than 10% compared to last year. This was announced by Luca Poggi, CEO of Rai Pubblicità, at a press conference on the Festival’s financial results. ‘It was neither a foregone conclusion nor trivial, given the Olympics,’ he stressed. ‘Sanremo has reaffirmed its centrality, a huge asset that is good for Rai but also good for everyone.’
Sanremo Festival, Rai: ‘72 million collected from advertising, +10%’
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