Milan, 5 July (LaPresse) – “The summer sales season has got off to a good start, with an average increase of 3 per cent compared with the first day of last year’s summer sales. Initial figures confirm pre-season projections and paint an encouraging picture for the fashion retail sector: consumers have responded positively, returning to shops in search of quality, style and value for money.” This was stated by Giulio Felloni, President of Federazione Moda Italia-Confcommercio. “This year,” continued Felloni, “we have seen a more balanced discount policy, with differentiated price reductions that are less aggressive than in the past. This has allowed consumers to take advantage of attractive shopping opportunities without unduly compromising businesses’ profit margins – a crucial factor at a time when costs continue to weigh on the competitiveness of shops.” “An important contribution,” concludes Felloni, “has also come from tourism, which is particularly benefiting cities of art and Italy’s main destinations, where the start of the sales represents a further factor boosting commercial appeal. Even the uncertainty surrounding the weather seems to have been overcome. More favourable weather has accompanied the start of the sales, creating the conditions for good footfall in shops. We now hope that this trend will consolidate over the coming weeks, confirming the role of the sales as a valuable opportunity for consumers and as a tool to support the fashion retail sector.”
Summer sales, Federmoda: “A good start with a 3 per cent increase; expectations met”
Milan, 5 July (LaPresse) – “The summer sales season has got off to a good start, with an average increase of 3 per cent compared with the first day of last year’s summer sales. Initial figures confirm pre-season projections and paint an encouraging picture for the fashion retail sector: consumers have responded positively, returning to shops in search of quality, style and value for money.” This was stated by Giulio Felloni, President of Federazione Moda Italia-Confcommercio. “This year,” continued Felloni, “we have seen a more balanced discount policy, with differentiated price reductions that are less aggressive than in the past. This has allowed consumers to take advantage of attractive shopping opportunities without unduly compromising businesses’ profit margins – a crucial factor at a time when costs continue to weigh on the competitiveness of shops.” “An important contribution,” concludes Felloni, “has also come from tourism, which is particularly benefiting cities of art and Italy’s main destinations, where the start of the sales represents a further factor boosting commercial appeal. Even the uncertainty surrounding the weather seems to have been overcome. More favourable weather has accompanied the start of the sales, creating the conditions for good footfall in shops. We now hope that this trend will consolidate over the coming weeks, confirming the role of the sales as a valuable opportunity for consumers and as a tool to support the fashion retail sector.”
